[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.akdas.cz\/tykaji-se-modni-trendy-take-medii\/#Article","mainEntityOfPage":"https:\/\/www.akdas.cz\/tykaji-se-modni-trendy-take-medii\/","headline":"T\u00fdkaj\u00ed se m\u00f3dn\u00ed trendy tak\u00e9 m\u00e9di\u00ed?","name":"T\u00fdkaj\u00ed se m\u00f3dn\u00ed trendy tak\u00e9 m\u00e9di\u00ed?","description":"O tom, \u017ee m\u00f3da prostupuje prakticky cel\u00fdm na\u0161im \u017eivotem. Najdeme ji i tam, kde bychom to p\u0159\u00edli\u0161 ne\u010dekali. A jedn\u00edm takov\u00fdm m\u00edstem jsou bezesporu tak\u00e9 nejr\u016fzn\u011bj\u0161\u00ed m\u00e9dia, jako jsou noviny \u010di televize. A\u010dkoliv by se to na prvn\u00ed pohled nemuselo zd\u00e1t, je pravdou,…","datePublished":"2023-11-30","dateModified":"2024-01-30","author":{"@type":"Person","@id":"https:\/\/www.akdas.cz\/author\/#Person","name":"","url":"https:\/\/www.akdas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6196ab3290f0588684cbf95ce4767834b8315bcb507f63d5b017eaff100340dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6196ab3290f0588684cbf95ce4767834b8315bcb507f63d5b017eaff100340dd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"akdas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.akdas.cz\/wp-content\/uploads\/art482591_16x9_20261015_172542_192oIm.jpg","url":"https:\/\/www.akdas.cz\/wp-content\/uploads\/art482591_16x9_20261015_172542_192oIm.jpg","height":0,"width":0},"url":"https:\/\/www.akdas.cz\/tykaji-se-modni-trendy-take-medii\/","about":["M\u00f3da"],"wordCount":422,"articleBody":"\tO tom, \u017ee m\u00f3da prostupuje prakticky cel\u00fdm na\u0161im \u017eivotem. Najdeme ji i tam, kde bychom to p\u0159\u00edli\u0161 ne\u010dekali. A jedn\u00edm takov\u00fdm m\u00edstem jsou bezesporu tak\u00e9 nejr\u016fzn\u011bj\u0161\u00ed m\u00e9dia, jako jsou noviny \u010di televize. A\u010dkoliv by se to na prvn\u00ed pohled nemuselo zd\u00e1t, je pravdou, \u017ee se jich to tak\u00e9 t\u00fdk\u00e1. A vzhledem k\u00a0tomu, jak moc na nich z\u00e1vis\u00edme, co se zpr\u00e1v t\u00fd\u010de, na n\u00e1s maj\u00ed pom\u011brn\u011b velk\u00fd vliv.\tT\u00edm prvn\u00edm, co zde podl\u00e9h\u00e1 m\u00f3dn\u00edm trend\u016fm, je bezesporu typ zpr\u00e1v, kter\u00fd je vys\u00edl\u00e1n \u010di prezentov\u00e1n. Ty pak z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na tom, od \u010deho se o\u010dek\u00e1v\u00e1 nejvy\u0161\u0161\u00ed sledovanost. Ta nejsledovan\u011bj\u0161\u00ed m\u00e9dia tak mohou manipulovat s\u00a0ve\u0159ejn\u00fdm m\u00edn\u011bn\u00edm podle toho, jak\u00e9 zpr\u00e1vy a jak odvys\u00edlaj\u00ed. Mohou tak v\u00a0tomto p\u0159\u00edpad\u011b vytv\u00e1\u0159et m\u00f3dn\u00ed trendy podle toho, jak se rozhodnou.\tZde v\u0161ak nesm\u00edme zapom\u00ednat, \u017ee zde p\u016fsob\u00ed n\u011bkolik televizn\u00edch stanic, kter\u00e9 maj\u00ed p\u0159ibli\u017en\u011b stejnou sledovanost a kter\u00e9 si v\u00a0podstat\u011b navz\u00e1jem konkuruj\u00ed. Tato manipulace by tedy skute\u010dn\u011b mohla dokonale fungovat jen v\u00a0tom p\u0159\u00edpad\u011b, \u017ee by se v\u0161echny dohodly na tom, co budou vys\u00edlat. A vzhledem k\u00a0tomu, \u017ee nefunguj\u00ed jako telefonn\u00ed oper\u00e1to\u0159i, u nich\u017e je takov\u00e1 dohoda mo\u017en\u00e1, nebude takov\u00e1to manipulace a\u017e tak \u00fa\u010dinn\u00e1, jak by se mohlo zd\u00e1t.\tV\u00a0tisku pak m\u00e1me \u010dl\u00e1nky nejen podle zam\u011b\u0159en\u00ed, ale tak\u00e9 podle toho, co je zrovna m\u00f3dn\u00ed. Nap\u0159\u00edklad v\u00a0t\u011bch \u017eensk\u00fdch \u010dasopisech m\u00e1me \u010dl\u00e1nky v\u00a0podstat\u011b o tom sam\u00e9m \u2013 o hubnut\u00ed, o tom, jak vypadat l\u00e9pe, kucha\u0159sk\u00e9 recepty. Pokud v\u0161ak nahl\u00e9dneme do t\u011bch, kter\u00e9 se vyd\u00e1valy nap\u0159\u00edklad p\u0159ed dvaceti \u010di pades\u00e1ti lety, zjist\u00edme, \u017ee jejich obsah je jin\u00fd, ne\u017e u podobn\u00fdch \u010dasopis\u016f najdeme dnes.\tUkazuje n\u00e1m to, \u017ee i zde se trendy vyv\u00edj\u00ed a nez\u016fst\u00e1vaj\u00ed statick\u00e9. A vzhledem k\u00a0tomu, \u017ee se tyto \u010dasopisy zab\u00fdvaj\u00ed mimo jin\u00e9 tak\u00e9 m\u00f3dou, to plat\u00ed v\u00a0podstat\u011b dvojn\u00e1sob. Av\u0161ak a\u0165 u\u017e kouk\u00e1me na televizi \u010di \u010dteme \u010dasopis, m\u011bli bychom m\u00edt na pam\u011bti, \u017ee pr\u00e1v\u011b tyto z\u00a0velk\u00e9 \u010d\u00e1sti m\u00f3dn\u00ed trendy ve skute\u010dnosti vytv\u00e1\u0159\u00ed, a podle toho se k\u00a0nim tak\u00e9 chovat.\t                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"T\u00fdkaj\u00ed se m\u00f3dn\u00ed trendy tak\u00e9 m\u00e9di\u00ed?","item":"https:\/\/www.akdas.cz\/tykaji-se-modni-trendy-take-medii\/#breadcrumbitem"}]}]